Daily News | I Spy with my little eye...A colorful new childhood literacy campaign featuring real Philly kids is rolling out across SEPTA.
, the creative agency behind all those colorful images, partnered to transform routine public transit commutes into learning adventures with interactive cues, reading games, alphabet hunts, poetry, maps, music and more.
Over the next few weeks, many of the city’s over 500 Reading Captains - neighborhood literacy champions and one of Read by 4th’s partner groups - will be on buses and at bus shelters giving out hundreds of Busy Bus Bags with word journals, exhibit guides, stickers and reading resources. Asil Greer, 8, an avid reader from West Oak Lane is one of those avatars and his story, “It’s Raining Books,” has been included in the campaign.His mother Mecca Greer, a Reading Captain who works as a victims services advocate, is excited , too.
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