With 1,100 licenses, a 40,000-square-foot store coming to Hollywood and $191.2 million in 2Q 2019 sales, the collectibles company Funko has cultivated a fan base that's only getting more rabid
By the cashiers’ reckoning, the most popular Pop at this year’s Comic-Con isStar Wars: The Rise of Skywalker
Warner Bros. was the first major entertainment company to approach Funko. It already had global licensing contract with Mattel, so Funko would have very limited parameters under which to design a Warner Bros. consumer product. Funko showed them Pop, and, recalls Mariotti, “They got us the Batman license.”
Benjamin Butcher, Funko’s vp creative, was working as the director of consumer products at Pixar Animation when he first came across the Pop figurines. “[They] were using components that have been around for a while. The 50-50 body-to-head ratio, simple black eyes — it’s anime and it’s animation. It goes back to the core of what cartooning is,” he explains of the figures' appeal.
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