We interviewed Selena Gomez about her latest blush launch and how she's challenging unrealistic beauty standards.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.announced that she was launching a beauty brand in February 2020, it came at the end of a decade that had seen countless celebrities do the same. But withdedicated to the brand's products on TikTok, which have amassed billions of views. And as the brand's popularity has soared, so has its dedication to starting conversations about mental health.
“I wanted to change the way we talk about both beauty and mental health. I hope all of our products capture this ethos,” says Gomez, who adds that everything from the uplifting shade names to launching with an inclusive shade range were designed to do just that. To that end, Gomez explains how she navigates these societal pressures herself. “There is a lot of noise out there and I do my best to ignore it; I’m really grateful to have wonderful fans and an amazing community," she says.
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