ICYMI: HyperX and AlliedEsports have worked out a new deal with the Luxor to keep their branding on the LasVegas esports venue.
HyperX and Allied Esports revealed this morning that they have decided to renew their deal with the Luxor Hotel & Casino for the esports arena. Essentially, the deal will give the exclusive naming rights agreement as it will continue to be named the, as they will keep working with them for a multiyear deal.
"Included in the deal, HP Inc. OMEN PCs and monitors will be used to retrofit and update the gaming zones within the HyperX Arena. HP products are known for their quality and will help to enhance the overall experience gamers will have at HyperX Arena, whether they are visiting for the first time, a local player that frequents the arena, or even a visiting pro gamer, celebrity or sports star who loves to game.
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