PortalOne, a play-to-win interactive service that touts itself as “the world’s first hybrid games platform,” has revealed it has raised $60 million via an oversubscribed Series A funding round.
While it’s free to play, PortalOne will reward people for playing. Jackpots range from in-game unlockables, avatars, and skins, through to daily and seasonal money prizes; past PortalOne giveaways have included vacations and $5,000 cash.
Last year, the company expanded to the U.S. when it established a production studio based in Los Angeles, before launching a closed beta for American and Canadian users. While growing its team on both sides of the Atlantic, PortalOne will use its Series A funding to and rapidly expand content production in line with existing brand and IP partnerships, building new hybrid gaming formats along the way.
PortalOne was co-founded and led by brothers Bård Anders Kasin and Stig Olav Kasin. CEO Bård previously worked as a technical director at Warner Bros. on movies including the Matrix Trilogy, while Stig, who serves as CXO, has an award-winning background in game development, and has worked on major TV franchises includingBård Anders said: “Gaming, social, and media are converging, and we are fortunate to be at the very edge of that frontier.