Creators are trying to understand new changes to YouTube's algorithm
In early July, First Media noticed that YouTube viewership to its toddler-centric brand, BabyFirst TV, had dropped between 30 and 40 percent. "It was very clear that they did something," says Arik Kerman, First's executive vp programming and digital. He's referring to YouTube, which he believes made changes to its algorithm that caused the decline in BabyFirst video views. "Honestly, it's very frustrating. We're now trying to understand what the new rules are.
While algorithm changes are nothing new, this one comes amid renewed scrutiny over whether YouTube is a safe environment for children who both post and view videos. Multiple times over the past two years, the Google-owned site has had to answer for the scores of aimed at children that proliferate on its platform. Earlier this year, reports revealed that pedophiles were congregating in the comments sections of videos featuring kids.
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