In an era where time is one of our most precious commodities, Kathryn Duryea, founder and CEO of direct-to-consumer tableware company Year & Day, identified a way to shake up the dishware industry.
Kathryn Duryea Wyndowe, founder and CEO of tableware brand Year & Day, Photo Credit: Guillermo CanoIn an era where time is one of our most precious commodities, Kathryn Duryea, founder and CEO of direct-to-consumer tableware companyFor starters, anyone who has shopped or registered for homeware at a department store can attest to how overwhelming the experience can be.
And so in October 2017, the Stanford MBA graduate launched Year & Day, after a decade spent in brand marketing and e-commerce, including time at Tiffany & Company. But don't mistake casual with low-quality: Year & Day is committed to craftsmanship, durability and sustainability. The ceramic pieces are made in Portugal and boast a semi-matte glaze, adding to their perfectly Instagrammable aesthetic .
Duryea shares:"I built a budget and began meeting with angel investors to pitch the business and raise capital to launch. Eleven months later, our website went live and Instagram quickly became the number one way in which we reached new people. We also had some really fantastic press accolades and celebrity endorsements, which helped to build our credibility."
Direct-to-consumer tableware company Year & Day and how it's disrupting the dishware industry, Photo Credit: David William BaumDuryea is driven by the concept of rituals, sharing moments and creating a sense of community, as is the case with The Wing and Soho House , two co-working spaces which use Year & Day's pieces.
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