How WarnerBros' first female CEO Ann Sarnoff says she'll navigate 'shape-shifting' studio future
Though Ann Sarnoff will be a new face to some in Hollywood, the Massachusetts native comes to the role with decades of experience in media and entertainment companies.
“I’ve worked in many different companies with many different cultures,” says Sarnoff, speaking by phone Monday morning toafter WarnerMedia unveiled her hiring. “I don’t know the details and the inside story of the [Warner Bros.] culture ... But I look forward to bringing my style and my perspective into the culture at Warner Bros., a style that’s collaborative, respectful of talent, of knowing of who’s smart and who to listen to.
“We talked about all the shape-shifting happening, the disruption of how people are consuming media and the new routes to market,” says Sarnoff, who participated in the launch of a streaming service called Britbox at the BBC, for people who love British programming but couldn’t find it on more traditional media.
, film is the area to which the executive brings the least experience. Warner Bros’s film studio has had some box office wins in the last year, including, but has taken a backseat to Disney. “Toby's done a great job running the movie side of things,” Sarnoff says. “I’m looking forward to learning more about it and adding my experiences. At the end of the day it's all the same consumer, whether they're watching television or going to the movies.” .
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