The Veronica Beard Gives Back program is built into the DNA of the brand
The combination of digital and brick-and-mortar is key to VBGB, especially having an in-person element to bring the experience to life. “So much about our brand is about personal connection,” says Swanson Beard. “That in-person community building is how we started—it was all about the trunk shows and us on the road, building this in a very grassroots way. As big as our company has become, it still has a very small company feel. For us, that is really magical and something we protect.
Even during the peak of COVID-19, VBGB has never taken a hiatus. “In COVID it became it became the most clear to us the organizations that we could really help,” Swanson Beard says. “We knew we were going to be able to make a big difference in that quarter. While the business actually struggled, as all businesses did during that period, the donation that we gave back made a huge impact.”... [+]Veronica Beard’s newest beneficiary for this quarter is the American Heart Association .
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