'This is How Twitch Went Global' amazonivs goodcompany
Using Amazon Interactive Video Service , these innovative companies are transforming the future of ecommerce, fitness, user-generated content, and more by optimizing the live streaming experience for creators and audiences.
Streaming live video on a massive global scale is a notoriously difficult process due to the unpredictable nature of both the Internet and live events. As an event-driven platform, Twitch traffic has always fluctuated, often spiking significantly, which could be stressful in the early startup days. Co-founder Shear explained, “Kyle and I used to wake up super early on Saturday mornings so that we could oversee the servers during peak viewing events.
Along with adding capacity throughout the years, Twitch expanded its dedicated network and data center team with its acquisition by Amazon in 2014. The specialized team ensures its software works across thousands of servers globally and at the lowest latency possible, automatically working around component failures, so that problems in one location don’t affect the system around the world.
Then, one of our developers wrote distribution software, basically over a weekend. It was quite a technical flex, but it got a lot of attention and showed us that it was possible,” recalled Shear. Shear shared, “Thankfully we had the additional capacity in place to continue delivering a high-quality, interactive live streaming experience as our audience grew beyond even what we expected.
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