How Touchland is giving hand sanitizer a makeover fit for the age of Instagram: by brianne_garrett
But to the frustration of the skincare-focused or scent-sensitive, standard hand sanitizers are sticky, pungent and often dry out skin. Andrea Lisbona noticed that these drawbacks were discouraging consumers, like herself, from using hand sanitizer, despite its convenience. , and started researching hand sanitizer products to “learn the market and its need,” she says.
After identifying a consumer need for a new kind of hand sanitizer, Andrea Lisbona first developed the idea for Touchland in 2010.Lisbona isn’t the only entrepreneur focusing on influencer marketing, which is a form of social media marketing involving endorsements from users with devoted followings. The strategy brought in $4.6 billion in consumer dollars last year, and it’s an effective way of bandwagoning customers.
This is not to say that all of Touchland’s growth has been from the ‘gram. The company is among the first search results on Google, which Lisbona admits is due to spending money more than $50,000 on a Google ad strategy.
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How Touchland Is Giving Hand Sanitizer A Makeover Fit For The Age Of InstagramTouchland brings a new trifecta to the hand sanitizer industry—combining the disinfecting nature of hand sanitizer with skin-care and social media components.
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