How exactly should you specify a £500k Ferrari SF90 Spider? We experience the customer journey
. Ferrari itself dictates exactly how it’s kitted out, right down to the particular furniture. Apparently, this one is likely to have cost the dealer principal something close to £200,000 to put in. There are clever rotating wall panels and there’s a neighbouring ‘studio’ handover area with special electrochromic glazing where cars can be revealed dramatically to customers.
Yellow is one of those colours when it comes to a car: like Marmite in a sandwich or truffle oil on a pizza, it always dominates. Tan leather certainly doesn’t work with it, so we go with a gently contrasting mix of black hide with charcoal Alcantara seats and zesty yellow stitching.I wonder for a while about green or blue leather; I like both, but they would work better on a grand tourer like the Roma, probably.
As we wrap up, Thompson explains that he expects most customers to need three or even four lengthy sessions in the Atelier room before their supercar order forms will be complete. In a world in which fewer and fewer car buyers are choosing to go to a dealership at all during the buying process, that’s quite the badge of honour.
The motoring journalism fraternity can – and no doubt will – thank me later. As for the Verde British Racing SF90 Spider of my waking dreams, that will have to stay right where it is – just like everyone else’s. Giallo Triplo Strato is a £15,600 option and the brightest paint shade in the SF90 palette, so if you see the Spider UK press car, you should certainly notice it. It also disguises the apparently de-rigueur ‘Scuderia shields’ on the front wings .
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