How to Promote Research on Social Media

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How to Promote Research on Social Media
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Social media is a powerful tool for researchers to share their work and engage an array of audiences. SAPIENS editor-in-chief drchipcolwell shares the basics to get started.

. It’s harder to share links on Instagram, so it’s unlikely to lead to successful calls to action, such as asking people to read your article on another website. Instagram depends heavily on tags and skews toward people under the age of 50.Before you begin, if you aren’t a freelancer, look up your employer’s social media policy. Some organizations have strict rules about what employees can post, and some even forbid them from mentioning the institution.

Next, identify conversations you want to be part of and use the platform as a networking tool. Social media algorithms favor users who post frequently and whose posts are liked, shared, and commented on more often. If you use social media rarely, it’s likely your posts won’t be seen by many people.

You might discuss the main takeaway, explain why your findings are relevant to a general audience, mention something amusing or surprising you learned, talk about what motivated you to conduct the research, or share a moving or entertaining story. If possible, post photos or other visual material. You can even turn your research into aFinally, it’s important to consider the balance between presenting your professional and personal life on social media.

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