How This Seattle Building Is Using Sensory Marketing To Attract Luxury Buyers Amid Sales Slowdown

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How This Seattle Building Is Using Sensory Marketing To Attract Luxury Buyers Amid Sales Slowdown
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How perfume, wine and a high-tech sales gallery will become the latest ways to attract luxury buyers:

messaging tool. Now condo developers in price tiers just below the very top have started to borrow ideas from the upper echelons to market their buildings. This is especially true in the pockets around the country that have seen a slowdown in activity and have homes staying on the market for longer than they have in yearsSeattle, once going gangbusters in terms of real estate growth, is one of the largest pockets to see this trend take hold.

A nearby locally-owned fragrance company has curated a scent for the sales gallery and is working on developing a custom scent for the building, as well as scent packages for Emerald homeowners. There is a selection of wine from Seattle wineries and samples from a local artisanal chocolate shop are on hand to taste.

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