Sophie Miquel, cognitive neuroscientist at Mars Wrigley, helps identify why and how certain products and business strategies will resonate with internal and external stakeholders. Her role revolves around developing research that influences many of America’s favorite products.
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Before becoming a cognitive scientist, Miquel worked in the press department of the French Ministry of Environment in Paris. At the end of this position, she joined Air France as a commercial agent before going back to school to earn another degree. “I'm very curious by nature,” she smiles. “I found a discipline where basically you ask a lot of questions, and you try to answer them. I went through all the way to the Ph.
Science influences Mars’ business strategies, research and development and marketing campaigns. Science shows how society is evolving and what the consumer needs and wants. Miquel and her team look outside the company to what's going on in the real world to determine how Mars can evolve its products.
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