Sportswear brand Actively Black is motivated to reinvest in the Black community,
Sportswear giants like Nike and Adidas have made billions with Black American athletes as the face of their companies. But for Lanny Smith, a former college standout and NBA player himself, these marketing deals were not enough.
Smith is the CEO and founder of Actively Black, an athleisure and sports apparel brand started in the wake of George Floyd's murder. Since Actively Black launched in November 2020 it has already made the rounds on celebrity row. Steph Curry, Lupita Nyong'o, Steve Harvey and a former president have all been spotted in the apparel.
The company also served as the official outfitter for the Nigerian Bobsled Team during the 2022 Olympics and partnered with Marvel to create Wakanda Athletics, a full circle moment for Smith who was inspired by the"Black Panther" film.
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