Susan Brandt, president of Dr. Seuss Enterprises, spearheads the business worldwide, which includes overseeing Dr. Seuss Enterprises’ global portfolio of hundreds of licensed partners that work together to complement the roster of the iconic Dr. Seuss books.
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Susan Brandt, president of Dr. Seuss Enterprises, is tasked with preserving the legacy of Ted Geisel.Susan Brandt, the president and woman behind the success of DSE, has dedicated her professional life to protect Theodor “Seuss” Geisel’s iconic assets, celebrating his genius and prolonging the success of the brand. Today, Brandt spearheads the business worldwide, which includes overseeing Dr.
“We saw an opportunity to partner with third parties, such as Gatorade and the U.S. National Women's Soccer team,” Brandt smiles. “This messaging is really to help expand and promote Ted’s messaging and theirs in a partnership. We were approached by that team. They an idea about how to highlight the journey and empowerment of young women as embodied by the National U.S. Soccer Team, women's soccer team.
Considering that Geisel is no longer here, Brandt does face challenges when maintaining what's special and magical about Dr. Seuss as she and her team interprets the work in all these different ways. “You just have to hope you're doing it right,” she expresses. “You hope you're paying homage correctly to the genius of this man. So, how do you do that? We do use our books as our foundation, our guide. You ensure that the teams that you bring together understand the genius of the man.
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