How celebrity book clubs like Reese Witherspoon's hellosunshine are boosting literary sales
“We don’t ever option books and sit on them,” said Sarah Harden, CEO of Hello Sunshine. “Because at the end of the day, there’s nothing that makes us happier than helping an author make more money from royalties and sell their books. We also bring that life onto the screen. When we decide to option something, we put our heads down and figure out how to bring that to life.”
Celebrity book clubs are also helping draw customers to local bookstores. Papercuts JP, a small 400-square-foot bookstore in Boston, witnessed a sizable jump in online orders and walk-ins since being featured on’ Belletrist book club in July, according to store owner Kate Layte. Every month, Roberts and her partner Karah Preiss pick an independent bookstore and a book pick. July’s winner was the recent hot release “Three Women” by Lisa Taddeo.
“We’ve definitely been having foot traffic come in and say, ‘Oh, this is exactly the book I’ve been looking for, I saw you guys online,’ and then they’ll stay and buy a few other books and just really build up that rapport,” Layte said. “It’s really exciting to see the online [activity] become physical interaction.”
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Chanel Debuts a New Book That Celebrates the Magic and Mastery of its Atelier.Chanel debuts a new book that celebrates the magic and mastery of its atelier.
Baca lebih lajut »
New York Attorney General Vows To Sue Trump Administration Over New Immigration Rule“Under this rule, children will go hungry; families will go without medical care," Letitia James said of the new "public charge" policy.
Baca lebih lajut »
Oh Sees Share New Song 'Together Tomorrow' from This Friday's New Double Album Face StabberOh Sees (TheeOhSees) share 'Together Tomorrow,' another ripper from this Friday's new double album 'Face Stabber':
Baca lebih lajut »
Fashion Offers a Lot to Learn in New Exhibitions in New YorkRather than just admire fashion, visitors are meant to consider the stories behind the fashion on view.
Baca lebih lajut »
POLITICO Playbook: New ‘socialism’ polling, and Kevin Madden’s new gigUnless you've been living under a rock, you’re well aware that Republicans are trying to make the 2020 elections about Democrats embracing socialism
Baca lebih lajut »