Louisa Thomas on how a new team-ownership style in the W.N.B.A. is increasing the league’s popularity.
Dolan is often ranked among the worst owners in sports. But he was not alone, at the time, in raising questions about the W.N.B.A.’s viability. In an interview a few months after Dolan put the Liberty up for sale, Adam Silver, the N.B.A. commissioner, said, “We haven’t figured out a winning formula, to be quite honest.” He described the difficulty, abstractly, as a “marketing problem.” The W.N.B.A.
Megdal’s story suggested the existence of two camps among owners: an old guard that had been absorbing losses for years and prioritized cost cutting, and a group of deep-pocketed new owners who wanted to grow the league through aggressive investment. Owners like Davis and Tsai declined to treat their teams like a charity. They spent money to make money. To make money, it helps to win.
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