Taylor Sheridan is a fan. The co-creator of Yellowstone and its burgeoning television universe remembers the day Jerry Jones and Jimmy Johnson walked into...
“It was a natural fit," said Charlotte Jones, the team’s executive vice president and chief brand officer.
The Cowboys’ influence on popular culture extends beyond its competitive place in the NFL at any given moment. The world’shas a platform and reach other NFL teams don’t enjoy. It impacts the scope of their projects. “I think we certainly recognize that," Charlotte Jones said. “It speaks to the interest and the relevance. I do think we have embraced that, our part and our place.
“We also treat that very carefully. You’ve got to do that the right way or you can hurt yourself as much as help yourself. You’ve got to make sure what you do feels right and is truly authentic.” Two franchises in Yellowstone and the Cowboys that capture the mystique of the west and are part of the current conversation — this was authentic.“I mean, I’m a big Yellowstone fan," said tight end Jake Ferguson, who was part of the video. “Getting in that scene was pretty awesome. Maybe I’ll get in an episode.
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