“These days there is a fatigue at being fatigued at anything involved [with] this president,” says one Silicon Valley insider. “We’re in what feels like year 13 of the Trump administration, and my reserve of f--ks to give is really depleted”
the appearance “a low moment in Apple’s proud history, and a sadly iconic moment for Tim Cook.” Elsewhere, however, the anti-Trumpsphere was silent.
One Silicon Valley insider blamed simple lethargy. “These days there is a fatigue at being fatigued at anything involved [with] this president,” the insider said. “In the early days of the Trump administration, the outrage was real and visceral. Now we’re in what feels like year 13 of the Trump administration, and my reserve of fucks to give is really depleted.” Still, that said, the insider noted that Cook likely only has a few more lives left when it comes to his relationship with Trump.
But others were less convinced a backlash is on the horizon. This strategy to suck up to Trump has been a long time in the making, with huge financial benefits. For the past few years, Cook has been separating himself from Zuckerberg, pointing out that Apple values privacy, and warning the public to keep their kids away from social media. Another high-profile tech investor I spoke to said that this all comes down to Apple’s expert public relations strategy.
Apple’s good guy narrative is so dominant now that Cook’s dalliances with Trump hardly seem to register. And meanwhile, the fact that Cook threw Trump a P.R. lifeline during an hour of need, in the midst of the impeachment hearings, could turn out to be spectacularly valuable. During the tour of the six-year-old Apple plant, Trump said he was “looking at”
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