Because no one uses just one lipstick at a time.
“When I started, there was pushback both from stores and customers who were trying to wrap their heads around it,” Weis says. “A lot of our consumers own multiple colors in compacts. A lot of them will want a new compact every time they buy a product because they don’t like how the old one scratches. I’m not in control of how consumers buy into the line—it’s an option that exists, but it’s not necessarily for everybody.
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