In the wake of a summer where Disney IP steamrolled over movies big and small, the industry wondered if we were truly living in a hell of haves and have nots at the box office. Was it just all abou…
“We didn’t think of it foremost as a stripper movie,” says STX Motion Picture Group Chairman Adam Fogelson about the mini-major’s approach to the project about the Scores strippers who turned the tables on their greedy Wall Street clients following the millennial recession, “rather akin toor films that had an interesting layer of characters who were entertaining, but also doing wrong and raising interesting larger questions about the world we live in.
Following the first trailer’s drop in July, there was a sense that it would be a breakout hit after it accrued 100M views in its first eight days. The first official trailer was launched in a Facetime call by Lopez onand pushed out by the social media savvy cast. Fandango partnered with STX on the trailer debut and leveraged a bespoke FanAlert collaboration that garnered 15K signups and kicked off an advanced ticketing effort, which paced ahead of its historical competitors.
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