'How Social Tokens Will Change The World Of Influencer Marketing' blockchain tatum_io
The reason, of course, is simple. It's not easy to be a creator or an influencer. It's a difficult job that takes time and capital to be successful at. For creators to fund their lifestyle, they need to monetize their creations. Unfortunately, the only way to do that right now is either through acting as ads careers for social media platforms or carrying ads through their contents themselves.
The main differences between a social token and a cryptocurrency are that cryptocurrencies are usually the native asset of a blockchain, while social tokens are just built on an existing blockchain. Simply put, a social token is a crypto asset released by a creator that grants its holders certain privileges.
These tokens incentivize creators to create, not for the platform they are on — but for their audience. It also frees them from the need to take ads that do not represent their values or that of their followers. This means that influencers will have the freedom to decide what brands or products get mileage on their platforms.
In any case, there are already several platforms testing out the idea of creating social tokens on a large scale for creators. One of such platforms is. The startup is building a platform where creators can not only automatically create their social tokens but also have a board of expert advisers to help them with rarity, tokenomics, and marketing.
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