The easiest summary of what Sky Blue FC, the national women's soccer league and the larger women's soccer conversation in America learned from Sunday's game at Red Bull Arena was as simple as it was jarring, compared to the space Sky Blue has operated in recently.
"I think the most important thing is listen to your fans, listen to what they have to say," Sky Blue FC interim general manager Alyse LaHue said to reporters, following a 1-1 tie with Reign FC watched by a club-record 9,415 of those fans."And I think the response that we got about the ease of transportation in getting here and having public transportation options.
Put it this way: few could see a pathway forward at all, let alone one that could turn Sky Blue into a competitive NWSL destination for years to come. No one made the argument that the soccer experience would be better at Yurcak than at Red Bull Arena, but it's hard to overstate just how different it is. For fans, the PATH train arrives at a gleaming new Harrison station, making the trip from New York exponentially easier for anyone than the New Jersey transit to Uber combo required to get to Yurcak. Those driving, too, had a shorter trip from northen New Jersey or New York. The parking is more spread out, to limit traffic jams.
Now, however, is time for everyone to rethink what those calculations are. The record crowd for a Sky Blue FC match in NWSL was just north of 5,000 fans. In any league, it was a WPS Sky Blue match back in 2009, just over 6,000 fans. Sunday, in an expanded venue they publicly switched to less than two weeks before the match, in the dog days of August with many Jersey folks away on vacation, the team drew nearly twice that.
"I mean honestly, we could probably pull half of that, revenue-wise, and still be okay in a venue like this." The overly simplistic argument, that somehow fans want to see the national team but not pro clubs headlined by national team players, always misses the gap in both marketing might and venue that so often is the real driver of the deficit.
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