From the color palette to seamless wardrobe transitions, this is how shakira pulled off her stunning SuperBowl set.
When Nicolas Bru met Shakira four months ago, he never could have imagined it would lead to the Super Bowl. “I just love working with someone who is such a creative force,” shared Bru, who has worked with Mariah Carey and Sofia Carson in the past, on the phone from Miami. “She’s been doing it for 20 years and has remained true to herself.”
Once he began working with Shakira full time, Bru wanted that integrity to come through in the costumes without resorting to homage. “My first thought was ‘Lets do something in line with who she is as a pop star’ because, for me the Super Bowl is a testament to your entire career,” he says. “It’s not a retrospective, but it shows that you’ve had a significant impact on entertainment. So, I wanted to do something in line with her DNA but amping it up and making it extra special.
Movement served as the guiding principle behind the entire wardrobe, and clothes with restrictive elements were automatically vetoed. “One of the initial things that came to mind when I started working on this was the belly dancing aspect of her performances,” says Bru. “One of my favorite costumes of hers from over the years is this skirt that had three rows of fringe and moved in a way that was so beautiful.
Dundas lent a runway sensibility to a performance that went from the hard rock to salsa in the blink of an eye with outfit changes to match. “We needed the outfit to evolve and work with each song, but the Super Bowl is not like a real concert where you can walk off stage and come back,” says Bru who began with a short fringed dress with a crisscrossing bodice to complement "She Wolf" before the big reveal of the belly dancing look for the classic, "Ojos Así.
To cap off the performance, Shakira was joined onstage by her co-headliner, Jennifer Lopez, for an epic rendition of "Waka Waka", an event that called for a completely new outfit in glimmering gold. “It’s a feast for the eyes, Jennifer’s costumes are incredible as well, and there is so much happening,” says Bru. “They’re goddesses in silver and gold—I think everyone is going to leave with a smile on their faces.
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