Seth England, Billboard's 2024 Country Power Players Executive of the Year, turned Big Loud into a hit machine that's home to Morgan Wallen and more.
From left: HARDY, Seth England and ERNEST photographed by Eric Ryan Anderson on April 18, 2024 at Big Loud in Nashville., where Wallen is signed in a joint deal with Mercury Records/Republic — suggested he include a particular song on the new album.
“I’ve walked buildings in Detroit because I’m so fed by the energy they had,” England says. “It wasn’t without complication, because when you’re so intertwined that way, the successes are big, but the failures sometimes hurt more because you’re all trying together.” “He hung on to an email I had sent and emailed the song to Kenny himself,” Wiseman recalls. “Seth has always been a cowboy; he’s like a six-shooter and has been from day one. That’s what you got to be.” The song became a top fivehit for Chesney in 2010. About a year later, Big Loud Shirt Publishing had “an implosion on the business side,” Wiseman says. “Basically, I fired all the adults in the building and realized, ‘Me and the intern that pulls weeds are going to be running this company.
The act also arrived at a pivotal time. In the early 2010s, England watched how streaming boosted Sweden’s music industry into a rebound — and though country music in general was slow to embrace it, he was an early believer and took steps to ensure FGL’s streaming success. “I thought, ‘This is the future,’ ” he says. Initially, his team sifted through data to create their own streaming reports; now Big Loud has a Ph.D. statistician on staff.
“ expertise is connecting people and I have a passion for connecting people, so on the business side of things, I look up to him in how he runs the label and is a manager and manages relationships within work, which can be hard to do when you are really good friends with people you’re doing business with,” ERNEST says. “He has provided a perfect playground for me to develop my skill over the past decade.
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