Scrunchies are very much back...but how did they get here?
, a Ventura, California–based scrunchies brand made from local, recycled materials. Founder Alexa Coughlin, 29, recalls, “I was getting a haircut over a year ago, and my stylist’s hair was up in this navy velvet scrunchie. I complimented her on how cute her hair looked, and she said ‘Really? I throw it up in this when I’m too lazy to style it.
’” Coughlin was inspired and ended up not only wearing a scrunchie every day after that but completely redesigning her own scrunchie — one that used stronger elastic like the ones she grew up wearing and upcycled silk that would be gentle on the hair and prevent breakage., takes thrifted shirts and transforms them into crop tops that each come with a matching scrunchie. “I love how scrunchies let you extend your personal style above your neck,” says founder Chantal Strasburger.
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