One thing Black women 'gon do, is turn lemons into lemonade. Check out this BUST flashback on the evolution of Sarah Baartman’s legacy in pop culture. Happy Black history month y'all. sarahbaartman blackhistorymonth mykillerbody HottentotVenus
In “BLACK EFFECT,” a track from Beyoncé and Jay-Z’s 2018 collaborative album “EVERYTHING IS LOVE,” Beyoncé describes a quintessential Black female form:Gotta hop into my jeans like I hop into my whip, yeah
With celebrities like Beyoncé recognizing Baartman’s contributions to the ideal Black female body – and with the curvaceous posteriors of Black women lauded on TV and celebrated on social media – I wanted to understand how this ideal is viewed by the very people it most directly effects: Black women.
Often naked in these exhibitions, Baartman was sometimes suspended in a cage on stage while being poked, prodded and groped. Her body was characterized as grotesque, lascivious and obscene because of her protruding buttocks, which was due to a condition called steatopygia that occurs naturally among people in arid parts of southern Africa. She also had elongated labia, a physical feature derogatorily referred to as a “Hottentot apron.
On various platforms, women leverage their looks to obtain paid advertisements or receive free gifts, services or merchandise from various beauty and apparel companies. They’re also more likely to gain more followers – and perhaps attract more wealthy suitors, depending on their ambitions – by hewing more closely to the contemporary Baartman ideal.
While Baartman may not have been able to keep the cash people paid to ogle at her, Black women today can strive for her body type and make money off it. Once subjected to the mockery of an insidious white gaze, Baartman’s physique is now profitable – as long as these women are comfortable with being objectified.
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