How Rockefeller Center Lured Some of NYC’s Top Restaurants to a Midtown Tourist Trap

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How Rockefeller Center Lured Some of NYC’s Top Restaurants to a Midtown Tourist Trap
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Could an unlikely bid to draw New Yorkers back to Midtown actually work? (via EaterNY)

What:

on Sea Grill, Rock Center Café, and Cucina, three restaurants managed by Patina Group that had operated out of the basement of Rockefeller Center for almost four decades.In the years since, a small team of Tishman Speyer employees has been courting popular neighborhood restaurants — including King, Olmsted, and countless businesses who didn’t end up signing on — with the promise of sweetheart real estate deals and unrelenting corporate charm.

Construction fees in Midtown can surpass $400 per square foot before the costs of interior design and other expenses associated with opening, sources say. In the case of Jupiter, from the team behind King in Soho, and Five Acres, from Olmsted’s Baxtrom, which are roughly 4,000 and 3,000 square feet, respectively, the makeovers could easily amount to millions of dollars. Baxtrom and Jess Shadbolt, an owner of Jupiter, both declined to comment on the terms of their lease agreements.

Blue Ribbon Sushi , Sweetgreen , and roughly a dozen other food businesses have been relegated to Rockefeller Center’s underground dining concourse.

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