How Reebok Designer Priscella Shum Uses Her Streetwear Roots to Design for Today's Customer

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How Reebok Designer Priscella Shum Uses Her Streetwear Roots to Design for Today's Customer
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This Reebok designer's first break in the industry was at Baby Phat in the early 2000s:

Author:Maria BobilaPublish date:Jul 1, 2019In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.

Shum got her start in fashion during the pre-internet golden age of streetwear, landing her first job at Baby Phat in the early 2000s. During a recent visit to Reebok's Boston-based headquarters, we sat down with Shum to learn more about how she broke into the fashion industry, how she works with collaborators Kerby Jean-Raymond and Hadid and her best career advice. Read on for highlights from our chat.How Melissa Battifarano Climbed the Fashion Ranks to Design for Rihanna's Fenty x Puma LineHow Sneaker Brands Finally Catered to Women in 2018I actually started off in marketing and merchandising.

And then there's Jason Mayden. He's the ex-Global Design Director for Jordan Brand at Nike. He has been a huge force in my life. He's always building me up, breathing life into me and showing me how high the bar is, and believing that I can reach it. Always reminding me that he can't believe in me more than I believe in myself. That's a constant, strong source in my life.You will judge yourself on your intentions, but people will judge you based on their perceptions.

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