Reddit has become more relevant over time — and its users have become more possessive.
A third, somewhat more opaque aspect of the API changes relates to the large amount of not-safe-for-work content available on Reddit. The company is limiting the availability of such posts in its API going forward, citing a “stricter” regulatory environment,. It’s unclear whether this refers to the rise of state-level restrictions on social apps focused on minors, pressure from Apple, or something else.
It’s little wonder that, having long granted users so much power, Reddit now finds itself in crisis over a clumsy move to wrest it back. Let this be a lesson to anyone else who ever builds a social network: tell your users that the community belongs to them for long enough, and at some point they’ll start to believe you.The move also suggests that framing the API change as a defense against encroaching AI was, in hindsight, a miscalculation.
It seems also notable that Reddit is moving to centralize control of its ecosystem at the precise time that the rest of industry has begun to explore more federated models. When even Meta is, it’s fair to ask whether Reddit has misread the moment. It’s possible the current crisis will pass, the subreddits will go public again, and the network will pick up where it left off. But Reddit’s API changes have clearly struck a nerve, and it is in the nature of forum drama to resolve by members deciding to take their business elsewhere. Surely more than a few subreddits will soon notice that, in the quickly fragmenting landscape of social products in 2023, other options are available to them.
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