In a country known for its rich barbecue culture, Outback Steakhouse in Brazil has experienced surprising success.
Outback Steakhouse, renowned for its American twist on Australian-style barbecue, has found unexpected success in Brazil as its U.S. business stalls.total international sales. In the first half of 2023, Brazilian sales surged by 61%, foot traffic rose by 42% and the average check increased by 19.2% compared with the same period in 2022.
These figures sharply contrast with Outback's U.S. operations, in which sales grew 3.9%, foot traffic decreased 5%, and the average check increased 8.9%.Get Southern California news, weather forecasts and entertainment stories to your inbox.Outback's journey began in Tampa, Florida, in 1988. It established its first Brazilian franchise in Rio de Janeiro in 1997. The Latin American market quickly became pivotal to the company's growth, and by 2020 it had 109 locations in Brazil.
But Bloomin' Brands' revenue stagnated in the years before the pandemic. In 2020, reports circulated that Bloomin' Brands might divest its Brazil assets, valued at $472 million, to streamline operations and bolster margins. Those plans to divest fell through when the pandemic hit. In 2021, the Brazil segment rebounded, as sales jumped 26% year over year to $259 million. The business commanded 42% of the company's international footprint.
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