A look at a hotel company that is attracting a new generation of business travelers and entrepreneurs.
that kicks off on November 18 and includes 40,000 events with 10 million participants in more than 170 countries.
Ortmans says that GEN was in turn attracted to Crowne Plaza because of its innovative approach to hospitality. “We all stay in hotels but tend to view them as the exclusive domain of travelers rather than as community hubs where you can find local engagement. Being a 24/7 part of their community, Crowne Plaza’s notion that they can not only serve but connect the local innovator community as well as the business traveler appealed to us,” says Ortmans.
Crowne Plaza’s new approach is completely on trend in a world where work and personal lives are blending more than ever—and it goes back to the brand’s roots, which are deeply entrenched in the business space. After spotting a need for a hotel that catered to road warriors, the founders of Holiday Inn decided to launch Crowne Plaza in 1983, which created a more premium brand aimed at business travelers. “Groups, meetings and events are the core of our business,” says Latham.
The company is also working to improve how guests sleep with an innovative program called Sleep Advantage. This includes everything from better bed linens and pillows to products that vary from market to market, helping guests relieve stress and rest more soundly. In Paris, you’ll find sleep milk, while Asia provides calming tea. In the U.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Harry Styles Shouts Out All the One Direction Lads But One in 'SNL' Opening MonologueHarry Styles wasted no time in cracking a few jokes at his expense the second he hit the Saturday Night Live stage as the show's host -- and he managed to deliver a One Direction punchline right off the bat.
Baca lebih lajut »
The Controversial Group Behind The GoFundMe Border Wall Is Building A Second One In Texas. Officials Say It's Undocumented.'We found out because the We Build the Wall morons were posting videos.'
Baca lebih lajut »
Lil Peep’s Producers Had One Goal for New Posthumous Album: Don’t Change AnythingLil Peep's longtime producers and collaborators explain why they preserved the feel of his original demos on the new album 'Everybody's Everything'
Baca lebih lajut »
The Strategist Haul: What One Writer Bought on Her Trip to Scandinavia'My traveling companions quickly brought it to my attention that my plan to run around Northern Europe — with a pit stop in London — without a raincoat was remarkably shortsighted'
Baca lebih lajut »
29 Astonishing Facts I've Learned From Watching David Attenborough's 'Seven Worlds, One Planet'29 Astonishing Facts About Nature That I Actually Can't Believe Are True
Baca lebih lajut »