Artists like NBA YoungBoy, Rod Wave and a resurgent Kodak Black pulled in massive streaming numbers this year (and, at times, outran controversy) while barely registering on mainstream pop's radar.
, Lil Durk, Yeat and a resurgent Kodak Black stood out among a cohort of artists who are finding ways to connect with legions of listeners while the wider pop cultural apparatus mostly ignores them. Their central appeal is their music, all varying strains of melodic rap. Their success is tangible, at least by the streaming era's murky math: Of the 13 albumswas one of only five to go platinum. YoungBoy scored two of the eight gold plaques, and Rod and Kodak each nabbed one more.
Rod Wave has picked up a reputation as rap's resident melancholiac, so much so that he announced that his August LP,." It might be more accurate to call his music yearning: He is certainly a bluesman, but often his songs are about pushing forward through tragedy and bearing the brunt of loss. It's easy to understand how that approach has resonated in these pandemic years; Rod has had an album debut in the Top 2 on the200 every year since 2020.
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