How much YouTubers make for 1 million subscribers
To start earning money directly from YouTube, creators must apply for the Partner Program and meet a threshold of 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million YouTube shorts views in the last 90 days. Once accepted, eligible creators can earn money from features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products with YouTube Shopping.
To start earning money from YouTube AdSense, creators in the program must have 1,000 subscribers and 4,000 watch hours in the past year. For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube takes 45% of the revenue, and the creator gets the rest. Two key metrics for earning money on YouTube are the CPM rate, or how much money advertisers pay YouTube per 1,000 ad views, and RPM rate, which is how much revenue a creator earns per every 1,000 video views after YouTube's cut.
Some subjects, like personal finance and business, can boost a creator's ad rate by attracting lucrative advertisers. But while"To really optimize your audience, I think YouTubers should definitely put three to four ads within a video," Ma said.
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