A preview of Massimo Giorgetti’s MSGM men’s spring 2025 & women’s resort 2025 collections inspired to the sea and to be unveiled at Milan Fashion Week.
, Giorgetti developed a special talent to sense the tides of youth culture and trends approaching the fashion coastline; he rode the streams of new means of communication and smart collaborations; he found himself a bigger board with financial backing, and continued to study the wind to intercept any slight change shifting the cultural air around him.
Then there’s the fashion motive. “Before, the menswear had its own storytelling and inspirations; now there’s more common ground with the female counterpart. In this case, they will share the same textures, prints and context so we thought: ‘Why don’t we show them together?'” said Giorgetti, underscoring that the runway format “required more creativity in approaching the pre-collection compared to a mere commercial exercise.
In pure MSGM style, the designer couldn’t miss the opportunity to add an arty touch and collaboration. Giorgetti combined both by partnering with English artist Luke Edward Hall reprising some of his works portraying sailors and flowers as prints in the collection.
Yet he enthused about the quality in fashion getting better and value-for-money becoming a mantra for all companies, including his own. “Customers don’t want to be fooled anymore: before buying a simple shirt or T-shirt, they think about it very well and ponder if it makes sense to introduce that piece in their wardrobe, even if they have the spending capacity to afford it,” Giorgetti said.
Other future projects might involve an eyewear license and switching from a past idea of launching fragrances to experiment with “an energizing skin care line,” which would be attuned with the brand’s overarching feel-good vision.
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