Though Bloomberg's meme campaign may have spawned some negative copycat memes, the stunt has certainly gotten voters' attention.
that his campaign had been pitching to "micro-influencers" with between 1,000 to 100,000 followers to create sponsored content.
Doing Things Media, an Atlanta-based company that owns and operates 20 viral accounts including @animalsdoingthings, @nochaser and @neatdad, was one of the groups posting the memes. The company said it was connected to the effort by Meme 2020 lead strategist Mike Purzycki of Jerry Media, which runs other popular accounts like @F***Jerry and @Kanyedoingthings.
"I think it's really bold," Benator said. "We woke up one morning and everyone's Instagram feeds across the country are jam-packed with this comedic content, essentially coming out of nowhere."Joe Gagliese, co-founder and managing partner for agency Viral Nation, said pages like @F***Jerry are considered "premium publishers" in their space and tend to be the most expensive.
Wong said the very phrasing of the disclosure of the memes created some confusion and prompted conversation about whether the posts were in fact sponsored.
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