Meet the executive producer behind those QR codes in MoonKnight
It’s a savvy way to expand viewers’ comic book knowledge for a character even serious Marvel fans may never have read, and it’s been wildly successful: According to Disney, the landing page has been visited over 1.5 million times, leading to over 500,000 full comics read to date.“The first seed of that idea comes with my fascination with ‘Bob’s Burgers,'” says “Moon Knight” executive producer Grant Curtis in his first interview about the effort.
Then he remembered touring the House of Terror museum in Budapest, and how visitors could use their phones to scan QR codes to read captions in English or learn more about what they were seeing. On “Moon Knight,” the character of Steven Grant works in a museum in London, and in Episode 2, he enters a storage locker that already had QR codes printed on every door. Suddenly, everything clicked into place.
Each week’s comic book issue had some kind of connection to that week’s episode, whether it was a character or visual reference, but Curtis cautions readers not to look too far into any other hidden meanings. Which is to say, the appearance of Kang the Conqueror in the sixth and final “Moon Knight” comic is not intended to suggest that Oscar Isaac may meet up with Jonathan Majors’ version of Kang, who is set to be the villain of 2023’s “Ant-Man and the Wasp: Quantumania.
He adds that Marvel had no set readership goal in mind, other than hoping that at least one person would scan the QR code. “We know how how astute the Marvel fan base is, and we knew that somebody would eventually click it,” he says.pointed out that a fourth QR code does appear for a brief moment in the post-credits scene in Episode 6 of “Moon Knight,” Curtis does a face-palm over Zoom. “I know exactly what shot you’re talking about now,” he says. “I’m sorry! Thanks for bringing that up.
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