For those obsessed with who is winning the video streaming wars, one metric matt...
Even so, the data is controversial: critics say these firms do a poor job of tracking how many people drop a streaming service, and as such, should not be viewed as a proxy for growth.
“The reason people like and trust the mobile data is that mobile gets the most screen time — it’s indicative of how people are living their lives,” says Adam Blacker, a vice president at Apptopia. “What we’re doing is nailing the trends and the percentage swings.” “We’re not going to be right 100% of the time,” says Blacker about those quarters. “We’re not going to tell you to trade on download data.”
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