Cameron McCloud of the Dallas band Cure for Paranoia shifted his focus during the pandemic. It worked.
Before COVID-19, the frontman of Cure for Paranoia was stuck in a creative rut. Losing live shows sent him back to the drawing board.
They established themselves in Dallas with talent, an original sound and McCloud’s ambition, which borders on audaciousness. The first time he ever went to Deep Ellum, years before meeting his bandmates, he saw Kendrick Lamar at Trees. By the end of the night, he knew what he wanted to do with his life. He waited after the concert for just a few minutes of face time with Lamar and freestyled for the West Coast rapper, who validated his skills.
With nothing to fall back on, McCloud sprang into idea mode. The day quarantine restrictions were announced in Dallas, he came up with livestreaming the band’s performances from their home in what he called Couch-ella — a play on the California musical festival — and soliciting online donations. The music itself sounds upbeat and fun, but concepts like self-doubt, bipolar disorder and schizophrenia are packed into his confident delivery.
“Before I even rapped for Badu, I was basically homeless,” he said of his early days, during which he slept mostly on couches. “I just thought: ‘I’ve been broke before doing music and survived. I can do it again.’” Cameron McCloud of the Dallas band Cure for Paranoia poses for a portrait in Dallas on Monday, March 14, 2022.
He started coming up with new music again. He was writing verses that didn’t require accompanying melodies. He was soliciting beats to rap over instead of waiting to collaborate with his roommates. Original music was piling up in fragmented forms.Johnny Bee III of a local music collective called the Leo Sun Project had put together a series of shows at Trees themed around unexpected collaborations. He asked McCloud to participate.
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