How La Liga’s eSports FIFA Tournament Thrilled Fans While Raising Funds for Coronavirus Relief

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How La Liga’s eSports FIFA Tournament Thrilled Fans While Raising Funds for Coronavirus Relief
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Things were looking grim for Spanish sports fans heading into the country’s second weekend under a government mandated lockdown, and grimmer still for those with rights to broadcast the nation’s fa…

and eSports celebrity Ibai hosted a first-of-its kind Unicef fundraiser pitting actual players from 18 league teams against one another in a three-day FIFA tournament broadcast and streamed globally. Barcelona and Malaga opted to sit out as both are sponsored by Konami, creators of FIFA competitor Pro Evolution Soccer.

Speaking with Spanish business publication Expansión about the potential financial losses for La Liga clubs, La Liga president Javier Tebas explained that across Europe’s 30 professional leagues, €7.5 billion is at risk should the 2019-20 season be canceled, noting that 28% of the television broadcast contracts revenue, which amounts to more than €549 million , is also at stake, as well as €88m for La Liga TV subscriptions and €41.4m in stadium gate receipts.

It has also temporarily increased all mobile subscribers’ data allotments by 30GB per month and made its film and TV packages available to TV subscribers.

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