How Kim Russell Became a New Kind of Fashion Archivist in the Digital Age

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How Kim Russell Became a New Kind of Fashion Archivist in the Digital Age
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The researcher on her forever style icons and the power of not letting trolls try her on social media.

, is reimagining what fashion archiving looks like in the digital age. Countless apps, sites, and social platforms have made the runway's storied past more accessible than ever. Full archival collections are now just a Google search away. Instagram pages dedicated solely to charting the history of the industry's most iconic designers have become a dime a dozen, while others focus on the pop culture references that have shifted the paradigm in a major way.

With 117,000 followers on Instagram and more than 30,000 on Twitter, the Australian-based researcher is documenting and preserving moments that may be forgotten otherwise, and introducing them to a whole new generation who may have no idea some of their favorite style moments are actually recycled.. The"social commerce" website, used most commonly by millennials, was founded in 2006 by Pasha Sadri as a community-centric online hub and adopted by the fashion industry.

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