Plus, catch up on what's going on with farmers' right to repair this heavy equipment.
Buzzwords like autonomy, artificial intelligence, electrification, and carbon fiber are common in the automotive industry, and it’s no surprise that they are hot topics: Manufacturers are racing to gain an advantage over competitors while balancing cost and demand. What might surprise you, however, is just how much 180-year-old agriculture equipment giant John Deere uses these same technologies. The difference is that they’re using them on 15-ton farm vehicles.
PopSci took an inside look at the company’s high-tech side at its inaugural 2023 John Deere Technology Summit last month. Here’s how it’s all unfolding.John Deere, the OG founder behind the agricultural equipment giant, started as a blacksmith. When Deere, who was born in 1804, moved from histo Illinois, he heard complaints from farmer clients about the commonly used cast-iron plows of the day.
It all starts with data, and the agriculture community harnesses and extrapolates a lot of it. Far beyond almanacs, notebooks, and intellectual property passed down from generation to generation, data used by the larger farms drives every decision a farm makes. And when it comes to profitability, every data point can mean the difference between earnings and loss.
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