The University of Oregon's NIL collective,Division Street, is making waves. Led by Phil Knight, Division Street empowers student-athletes like football stars Dillon Gabriel, Evan Stewart, and N'Faly Dante to capitalize on NIL opportunities.
If you follow Oregon Athletics or any of its student-athletes on social media you have most likely seen posts promoting DOAF also known as “Ducks of a Feather” or even Oregon sneaker collaborations with the notorious site GOAT, a platform to buy and sell sneakers, apparel, and accessories.promoting them? These products and exclusive collaborations are a part of Oregon's name, image, likeness revolutionary, 'Division Street.
“Our goal is to elevate the athlete experience by bringing in leading expertise across brand, marketing, sponsorship, digital and creative to support all University of Oregon student-athletes, inclusive of every sport and across gender,” said Division Street CEO Rosemary St. Clair.and 1.3 million . Although neither of these athletes have played an in-season game yet for Oregon, Division Street has played a key role in their success.
Mar 21, 2024; Pittsburgh, PA, USA; Oregon Ducks center N'Faly Dante celebrates after a play / Charles LeClaire-USA TODAY Sports
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