How much Instagram 'micro' influencers can earn for a sponsored post and when they should consider hiring a manager
Join BI PrimeThere's growing demand in influencer marketing for sponsored posts from creators with fewer than 100,000 followers. These creators offer authenticity over reach, typically drive high engagement rates, and charge lower rates than their more-famous counterparts.
Obviously's founder and CEO, Mae Karwowski, said an influencer should consider hiring a manager once their follower count has crossed 300,000 on social media. Hiring influencers who consider "influencing" a part-time gig rather than a full-time profession is becoming increasingly popular among brands looking for authenticity over reach.
"These are people who are actual consumers, they're actual shoppers, they're everyday people," Brian Freeman, Heartbeat's CEO,. They can "tell a brand story that is authentic and not mired by the idea that they see their Instagram as a monetization opportunity." earns $150 in cash payment for a sponsored post plus an additional $100 to $150 in added value from being sent a free product or service.On the low end, a macro influencer may charge as little as $1,000 for a sponsored post, Karkowski said.
"Once you're past 300,000 on Instagram, you're definitely having some sort of representation, because so much goes into these contracts," Karkowski said.
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