“When a new platform arises like Roblox with 200 million monthly active users or Epic’s Fortnite with 100 million monthly active users ... we sit up and take notice.'
that about 170 million Americans listened to what it calls “online audio” as of 2020, and the two top platforms with brand awareness are Pandora and iHeartRadio, followed by Spotify, Apple Music, Amazon, Google, and others.I suspect those more broadly defined category numbers are more aligned to Byrne’s, and include more traditional radio as well as podcasts. A third of media consumer consume is audio, he says, and 75% of that is broadcast.
That’s bringing music and audio to the metaverse. But he’s also looking to bring the metaverse to music and audio.and flooded with fly-by-night get-rich-quickers. But he has a slightly different take on how NFTs can become part of iHeartMedia’s future success in podcasting. And it’s not what you’re going to think it is.
That’s a fairly unique take on the NFT opportunity. Refreshingly, it doesn’t involve building a set of algorithmically-created images and selling them for hundreds of thousands of dollars to crypto nerds.
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