How I Shop: Bergdorf Goodman Creative Director Elle Strauss

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How I Shop: Bergdorf Goodman Creative Director Elle Strauss
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The editor-turned-stylist-turned-Bergdorfs creative director shares her job influences the way she dresses:

"It's an occupational hazard," says the former 'Lucky' and 'Brides' editor, who tends to recirculate her paycheck back to her current employer.Author:Fawnia Soo HooUpdated:Mar 13, 2020Original:Mar 13, 2020We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore.

Of readjusting her wardrobe from sunny L.A. back to the wintry streets of New York, Strauss says over the phone: "It's more footwear than anything else. In L.A., it was really much more of a chunky sandal versus when a lace-up boot or something that's more practical to commute in the city." "The app is really easy [to navigate] and the images, which myself and my team are producing, they've inspired me to shop and I hope that that's what they're doing for everyone else," she says. Timely statement, since shopping is what we're here to talk about, right?

"I can't help but be influenced [by where I work], but, as I've gotten older, to be honest, my style has calmed down. In my past life there was a little more color going on for what I needed to promote. But now, there's that confidence about me and being like, 'Oh, I just represent me now.' And, luckily, I'm also surrounded by these gorgeous brands that reflect that.

"I'm a big fan of The Row, I have to say. The two things I bought recently are the black lace-up boots and a navy blue maxi dress with nice bell sleeves. Those are my two splurges. I actually keep splurging in the beauty department because as you walk through the store it's so enticing. I just bought two foundations from Gucci Westman that you mix. I also just bought Maya Chia's The Super Blend Pressed Serum Moisture Concentrate.

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