Regina Martinez was a stay-at-home mom when she turned her side gig as a kids birthday-party clown into her family's main source of income.
I started doing face painting at birthday parties on the side
I decided to become a clown instead. I started calling myself Silly Sparkles in 2011 and offered balloons, face painting, and magic. I listened to what kids told me. When I wore clown makeup, I'd get negative responses. My hat and sparkly costume worked well.I discovered my services resonated with moms of preschool-age kids.
I started my own website and hired a photographer to take pictures of me in character. Once I had promo pictures on the website, customers started finding me, and my business started to grow.
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