“I don’t look at my comments and I don’t look at my DMs”
Illustration: Lauren Tamaki Tavi Gevinson, 21, is the editor-in-chief of Rookie, an online magazine for teens, which she launched in 2011, at the age of 15. She began her career in publishing at 12 years old, when her incisive fashion blog Style Rookie made her a critical voice in fashion writing and nabbed her front-row seats at fashion shows around the world.
In the beginning, it was easiest to pull stories from a smaller pool of people —because I started this by saying on my blog, “I’m starting this online teen magazine and who wants to be involved?” — and then taking those submissions. From there, a very consistent group of contributors emerged. As we had more people — editors, not just contributors — we were able to look more closely at the rest of our community. One of the biggest changes is that it feels, I hope, more inclusive and aware.
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